Our first interaction design lecture of 2017 consisted of recapping last semester’s work process and discussing branding elements. It’s great to be back and we’re still on a high from last years poster session. We’re ready to smash the next session out the water — improvement hereafter.
Society and Technology
Society is ‘You, me, us.’
Our last project (Bristol By Balloon – check out here): Research design, design research. Thinking (ideation, the process of coming up with ideas). Gathered evidence, observations, participation. Pull evidence together and analysed thematically (looking for themes in gathered evidence).
Note: Formal interview – different response. More information as pre-planned.
We have to be considerate and careful when dealing with vulnerable people in connection to the charity or organisation we choose to work with. For example, when giving informed consent (i.e. in an interview situation), it is out priority to assure that participant fully understand what they are giving consent to. Dealing with people who are vulnerable raised a variety of ethical issues i.e. child protection, sensitive medical data.
Civic society and technology – AMNESTY!! Idea – As well as Amnesty being a truly awesome charity, Kate’s best friend is the head of Amnesty South West. This means that we already have potential links for observing and interviewing Amnesty staff. Kate’s friends also attend a lot of talks and conferences based on secret information that we are entitled to know about the goings on of global governments and coorporations. We could attend one of these talks with Amnesty staff members to network and carry out general research.
Theme: Amnesty have an issue with privacy for example – write yourself a brief, context/problem to developing solution (i.e. prototype).
Disability – advocacy, changing attitudes, changing diversity.
Protest and civic technologies
Seymour Carpet – learning, participation.
The final product can’t just be an app, it has has to be part of a wider system. A good example application is Streetlink – homeless people charity, an app press a button where someone is sleeping rough, someone from the charity comes out to see if they’re okay.
Deliverables: Report, poster, artifact, presentation.
*Blurb tradebook – £3.50 per book. Altogether will cost around £10 each.
What elements make up a brand?
- Strong recognisable logo and name
- Advertising techniques
- How they are as a corporation, their reputation
- How they play a part in the unity
- Brand recognition, brand recall and awareness
Tangible things about brands:
- Product, logo
- Social identity (how they appear to everyone, how they fit into a community)
There is a difference between what a brand says and what it actually does.
Value – value in a brand, differentiate from other products, reassurance (you know what you’re getting), engagement.
Coherence – always the same no matter where you are.
Differentiation and meaning – google/cola. Cola global through the power of branding.
Authenticity of a brand – cool words.
Example: Trump – The King of Branding.
Catvertising … understanding what a company does and what they portray.
June – Degree Show – Help with organising etc – Lots of employees, people from industry, people from placement, friends and family. Build a website for the show, catalogue, setting up etc
Last Semester – We choose what we wanted to do from our research – choose what we are interested in. Iterative research ideation, research, design, thinking, ideation is the process of coming up with ideas. Research, observations, gathered evidence, participation. Participation – interacting, getting involved, interviews (informal), advantages of formal interviews different response to informal. Analysis, thematic analysis, looking for themes in your gathered evidence, themes and insights appear, something that links the evidence together, one or two solid insights.
This Semester – More independent, set our own parameters within the reason, pick an organisation, and work with them, be careful as the work is going to concern vulnerable people, informed consent (they understand what they are consenting), child protection, sensitive information. Just working with the organisation, not those in the organisation, find out what they do, what is the idea of the organisation, how can we support them to do fundraising. On the 17th Feb creative tech show at the Union. If interested, talk to Keir.
Disability Culture – Advocacy (how you support people with disability to have a voice in the world), Changing Attitudes, Celebrating Diversity.
Civic Participation and Technology – Protest, Civic Technologies
Children and Technology – Learning and Participation