Workshop 1 Recap:
We considered branding as a means to:
- Explore the design elements that make up the tangible features of a brand.
- Recognise and critically consider more intangible aspects of branding such as an organisation’s philosophical approach, their real or manufactured story and vision.
- Consider the tension between the way a brand portrays itself and what it actually does.
Zuckerman, E. (2013) Introduction: New Media, New Civics? [online]. Available from: https://gallery.mailchimp.com/b778552185b3c935490b4b19a/files/Zuckerman_2014_Policy___Internet.pdf [Accessed 19 January 2017].
Re:publica. (2015) re:publica 2015 – Ethan Zuckerman: The system is broken – and that’s the good news. YouTube . 05 May. Available from: https://www.youtube.com/watch?v=CJAJ8CNAT3A [Accessed 19 January 2017].