Workshop 1 Recap:

We considered branding as a means to:

  • Explore the design elements that make up the tangible features of a brand.
  • Recognise and critically consider more intangible aspects of branding such as an organisation’s philosophical approach, their real or manufactured story and vision.
  • Consider the tension between the way a brand portrays itself and what it actually does.


Reading: New Media, New Civics? By Ethan Zuckerman

Zuckerman, E. (2013) Introduction: New Media, New Civics? [online]. Available from: [Accessed 19 January 2017].

Re:publica. (2015) re:publica 2015 – Ethan Zuckerman: The system is broken – and that’s the good news. YouTube . 05 May. Available from: [Accessed 19 January 2017].