The Monday meeting allows us to discuss ideas and insights gathered from the previous week, maintaining group tightness and coherence. Meeting at a set time means we can keep up to date with one another and practise our presentation skills – which we feel is imperative for our final Semester.

Today, our objectives were to design an accurate project timeline, discuss our findings from our initial research into Amnesty International, and to specify Amnesty’s role in the South West region.

We organised and mapped out our proposed project timeline splayed over the course of 12 weeks. Our aim was to improve on our timeline construction skills by ensuring it is as accurate, realistic and detailed as possible.

The aim of this timeline is to define when we plan to contact Amnesty and arrange field visits, how we plan to specify the design scope or ‘problem’, when and by what means we will saturate and analyse the data, when and how we will prototype and user test, and highlight key dates and deadlines.


Week by Week Timeline Objectives

Once the timeline has been colour coded and digitalised, we will each have our own copy to refer to weekly. Specific targets and deadlines covered are:

Week 1: Out of the three topics (civic participation, disability and culture, design for children), discuss and choose which one to specify in. Choose an organisation i.e. Amnesty International – civic participation.

We have already chosen the topic (civic partnership) and the organisation (Amnesty).

Week 2: Arrange weekly Monday group meetings to maintain group communication and keep up to date on targets and objectives.

Begin initial research and planning into Amnesty International: Who is Amnesty, what did they do and what are their main objectives? Where and how can we contact Amnesty in the Bristol region? What are their aims and activities? Who are the service users of the organisation?

Contact the organisation to initialise a potential meeting or interview an employer of Amnesty. Once arranged, prepare the topics for discussion in the informal/formal interview…

What are we  aiming to find out? Who are we designing for? (Amnesty or Amnesty’s funders?) What is the design scope or problem? Do we want to design in favour of Amnesty persuading more sign ups out for people or awareness (i.e. persuasive design)? Or are we designing with the funders in mind, do we want them to have a better experience as a funder or Amnesty?

Once the interviews/discussions have been conducted, organise and document the findings. Pull out the insights and investigate … why, why, why? Next week we’ll follow up our data via field visits. Next, list potential ideas and set up the report document templates in preparation.

Week 3: By this week, we aim to have set up a meeting with the Amnesty Head of the South West Fundraising team (plus an Amnesty International employee from their digital department).  Similar to above, we’d like to have our questions defined along with an area of focus. After the meetings/visits, we’ll brainstorm the ideas and begin thinking creatively.

Set up an interview with an Amnesty member – get both sides of the story. We aim to achieve insights from multiple perspectives in order to gain rich and insightful data.

Week 4: This week will involve in depth research of the defined focus area identified in previous meetings with Amnesty/member and our individual research. We shall proceed to collate the qualitative data provided by the interviews.

We will look to obtain quantitative data from a member of Amnesty who may have access to informative statistics.

As visiting the field should be a repetitive practise in order to gather a true representation of research, we shall arrange multiple observational field trips to gather qualitative data. This trip could involve observing Amnesty fundraisers and funders, sitting-in on a training session, participating in a political conference or anything of the sort (provided it is relevant to our project).

Week 5: Aim to saturate the data collected from field visits. Analyse the data thematically and pin point a specific area to design for. Arrange a further observational field trip – this could be observant or participatory and should include photos, videos, note taking, literature reviews, and recordings. Ensure that sufficient ethical measures are taken when performing public interviews (i.e. consent forms, consent to film etc).

Week 6:  Collect the data from the previous weeks observation. This might involve further thematic analysis to add to our design scope or chosen topic area obtained from week 5. Hopefully, this exercise will initialise further insights to add to our already data rich design proposal.

Proceed to ideation. Insights from data to hand, have an ideation session (for example the ‘5 whys’ ideation workshop). From this, finalise a chosen idea. Ensure that the idea is backed-up by our collated data insights. Made sure to sketch as well as bullet point – allow for creativity. We want to show our diverse skill set.

Week 7: Map out the design brief. Narrate the story of the project from start to current (i.e. project summary)…

From where did you start? What themes did you pull from and how did you find them? How did you get from the themes to your chosen idea? How does your design idea respond to the design problem? What data lead to your design problem/area?

Summarise your questions to the above answers and complete first draft of design brief (500 words).

To prepare, construct the feedback forms to take to the design brief presentation.

Week 8: Read over design brief, tweak if needed and finalise the design brief. Practise the presentation together and print out the feedback forms constructed last week.

By this week, ensure that the trade book is in progression. We must have a basic template by this point.

Week 9: The significant part of this week is the design brief presentation. Begin to sketch out ideas, design storyboards, user testing scenarios (paper prototype), and construct the first prototype mock-up.

Week 10: By now, we should have a large amount of data and insights gathered from home study and field visits. Collect the insights obtained from last week and develop next steps (i.e. insights from user journeys). Develop the prototype and continue to use several user testing techniques to ensure that the prototype meets the aims of the project summary…

Does the prototype respond to the design problem/area? Does it respond to the data we have collected?

It’s time to start looking into poster inspiration, so begin to design the poster. Start with pen and paper, then progress to a digital draft. Make sure to document this process.

Draft the prototype report (1250) and finalise the project summary (300) in preparation for next week.

Week 11: This week, finalise the poster and research report which consists of: individual part (750), design brief (500), prototype report (1250) and final prototype, project summary (300).

Week 12: BLACKBOARD HAND-IN. Practise presentation – repetition, practise, repeat = strong, flowing presentation.

Week 13: Crunch time. Poster presentation and VIVA.

Continuous objectives to meet throughout the 12 week iterative design process: Trade book design, weekly/daily blogs posts, home study, reading and video/literature notes. Plus sporadic presentation practise showing research findings.

We have visualised the timeline into a colourful representation of the twelve weeks ahead. Each of us have printed a copy to pin on our walls. Organisation is key – plus, isn’t so pretty? Check it: