Social Experiment

We could potentially organise a social experiment or a variety of social experiments for Amnesty International to carry out as powerful street demonstrations on the issues they are currently facing, in order to raise awareness.


Carry out our own social experiment on a specific issue that Amnesty International are currently focusing on and create a series of media that is powerful, inspiring and impactful on those who watch/look it at.

Cards Against Humanity

We could potentially create our own version of cards against humanity on a specific issue that Amnesty International are currently focusing on, or even a range of different themed cards against humanity.

Which could be digitalised and presented on serval large interactive boards/screens and placed in central city locations. As they would be interactive they would capture the attention of the public, who would then interact with them, focusing on a specific issue which then makes a powerful statement at the end.

Interactive Petition/Amnesty Sign Up

Like the low-fidelity signing of the cardboard cut out ‘stop stoning’ carried out by students in London, in order to make a statement to save a woman who was going to be stoned to death.

A powerful sculpture of some figure relating to the topic which we focus on, where people can sign it to make a statement against said issue – Showing we will stand united against said issue.


A version of above, where when people sign up they are in turn adding a colour or a piece of a picture to one of those large public announcement/advertising screens that you find in cities. The picture will of course, be relevant to the issue that we choose.

That being said, a version of the interactive petition/Amnesty sign up could be utilised alongside whatever we decide to be our ‘main’ project.

The Bubble

Something to educate those who do not understand the issues, do not know about the issues or simply try to avoid them. Showing them that they can make an impact, what they believe in matters and can make a difference, standing united with Amnesty International to make real world change.

Making people aware that they are ‘in their bubble’, educate them on real world issues and try to engage more people with Amnesty International and what they do.

Educating the younger generation on civic participation in school, or even after school, to make them more knowledgeable and engaged with civics and real world issues, thus potentially increasing the likelihood of achieving change in the world.

How To Successfully Move A Protest From A Movement To Politics

A form of education to teach those who protest or want to protest the issues, the best way to go about it, in order to ensure that the issues they are protesting are taken further – action is taken as a result of a protest.

“In the past, bringing 50,000 people out for a protest required months or years of planning and negotiation between different interest groups. When those groups took to the streets, they represented the hard work necessary to build coalitions, and their presence was a signal to authorities that they faced well-organised, deep resistance.” – Ethan Zuckerman

Virtual Reality Street Campaign

After speaking to Alice Podd from Amnesty, we found out that they have already used modern tech in some of their campaigns. Specifically, Amnesty organised a campaign in Bristol that involved virtual reality headsets displaying a 360• immersive environment of a bombed village in Syria.


The user was able to stand in the centre of Bear-pit wearing the VR head set and contrast the bombed and diminished sites of Syria to their own town. Showing Syria in this way emphasises that this happens to the homes of normal people and encourages the user to imagine that what their life might be like if the Bear-pit had been destroyed in this way. The situation in Syria becomes a reality to the user, persuading them to sign up and take action.

This got us thinking – we could potentially design a virtual reality component that displays something in relation to Amnesty’s largest campaign at current. For example, we could show a scene at an American airport of a Muslim family being rejected by the state as they proceed to head through border control, emphasising the turmoil that this would cause for them.

In the interview with Alice, she confirmed that the VR campaign was popular and really successful. In terms of constraints, we do have access to this type of technology however we are not experienced in making VR environments.

To read more about the campaign, check this out: Amnesty International Unveils Incredible VR Experience Showing Devastation in Syria 

An Interactive Technology that Obtains Evidence in Support of a Lobby

This idea is inspired by Amnesty’s Decoding decode-drfurDarfur campaign featured
in the Amnesty Magazine Winter Issue (191). We wrote a blog post based entirely on Decoding Darfur, read it here.

A huge aim specific to Amnesty is the collection of evidence in order to support a campaign during the lobbying process. The satellite images collected and compared by a network of Amnesty supporters means that the actual evidence obtained
can be used in the Courts to speed up and strengthen the case.

With this in mind, we could design some form of interactive technology that captures evidence to support a current case.  There are, of course, constraints involved.

Capturing evidence means entering the realm of legalities and potential danger. In Decoding Darfur, the search for evidence was not dangerous to the person searching, as anyone from anywhere in the world connected to a device could look for evidence in the satellite images available to everyone. However, this is specific to the Darfur case and it may be difficult for us to find a case that allows for a similar public approach to collecting evidence.

Next steps – we could meet with Podd again to enquire about what evidence could legally be obtained by the public in order to help a particular case.