At this stage, we have a basic idea for the interactive technology that we could design to support Amnesty. We’re thinking of utilising a large screen based in the city centre, usually used for ads or public attractions. We’ll use this technology to portray a card game accessible to play by members of the public, whereby users can try to answer questions which are designed to give impactful answers, raising awareness on who Amnesty are and what they are affiliated with.
Before we begin illustrating the aesthetic or functional design of anything, we need to establish whether this sort of scenario would capture the attention of the pubic. In order to obtain this type of qualitative information, we are going to conduct some interviews with members of the public at the potential design space.
In terms of the design space, the large TV screen at Bristol Harbourside is attention grabbing and often used to portray main events, for example, the Queen’s birthday. We have contacted Bristol City Council who referred us to @Bristiol, as they manage the technology…
In order to do so, we’ll conduct further research via surveys and interviews to gather quantitative data. If people aren’t going to be interested in this sort of project, we shouldn’t pursue it. We need data to back up the idea.
We’ll ask questions like, ‘what was the last build board you remember seeing last time you were in town?’, ‘what would make you stop at a street campaign?’ ‘what was the last street campaign you remember stopping at?’ ‘have you ever stopped to use a public interactive screen?’ ‘whats had the largest impact on you charity wise and why?’.
From interviews and surveys, we want to establish:
- Do members of the public take notice of big screens?
- Do people find large screens showing campaigns engaging? Why? Compared to print?
- What was the last demonstration that made an impression? Why?
- How many members of the public remember the content of interactive screens?
- What street demonstrations have they seen that interested them? Did they get involved?
- How many people would stop to join in
- Would you sign up if not asked to donate?
- Are you more likely to stop for campaigns or buskers, tangible objects, music…?
- Are you more likely to stop for something you would interact with or something you would listen too.
- Whats max amount of time that you would spend at a street demo or campaign? How about if it was interactive?
- How do you visit this area with your family or friends?
- How about the city centre in general?
- If you’re on your own, would you top to interact with the screen? If you were with friends would you jump a podium individually or as a group.
- What charity campaigns do you remember the most or love for whatever reason?
Contextually, we need to find out whether we can have access to the screens in Bristol city centre. After some research, we found that the Bristol city council owns the Harbourside TV screen, which is well known to Bristol tourists. We’ve sent them an email to enquire about availability to hire, functionality, costs, interactivity etc.
Playing on the unknown, whose advert is these? Play on the apprehension or anticipation of why and who this campaign?
Scenario names ideas:
- Factual Bites
- What would you do…
- If this was you…
- What if …
- The Bigger Picture – slogan ‘factual bites for human rights’
- Broader Perspective