Today, Dr. Rob Philips, head of Product Design at the Royal College of Art came in to present a lecture and workshop to inspire and help us along our way in terms of designing for Amnesty.

Design genius: Tamagotchi and  Nintendo – evil genius, gave two cool kids a Nintendo, so every of kid wanted to be cool – consequently they bought one and Nintendo made a fuck load of money.

Bootleggers tried to hide where they were cooking in the fields by by designing cow shoes.

Check out Misha Black designer – “design is when ever single thing is considered”. Design models – how we design stuff. So many types of design: downloadable design, service design, may types of design.

Social cues – how does design have manners?

Feedback – ODE, counteracts dementia, smell alarm clock. Reminds people to eat. Sexy design.

Audience – Mothercare (evil genius) toilets, feeding room at back (safe place to go).

Social & cultural – The Curious Case of the Crocodile. No one thought about ancient burial grounds that had been flooded every year.

Disney research – stereolithography to change how we’re using 3D tech.

Public lab of tech and science: balloon wrapping Anyone can be involved in that conversationn, really powerful.

Neo nurture – most accessible components for baby incubators from Volvo parts.

Precious plastic .com open source tools, material economy.

Dmitry Morozov – – police baton, texts mum saying mum I hit someone. Changes social context of how we use objects.

Radical cities (Justic Mcguirk) – buy half a house and over course you build in the gap the other half of your home so everyone can have an affordable home.

Playpump – play equipment pumps water from the ground, next to it is a seres of ad banners to pay for maintenance of pieces of equipment. Design model – how can you pick apart what they’re doing?

River simple, custodian cars –  starting to design a car that you can share. You can become a custodian.

Robot & Frank – starting to look at essential a home robot that can be used to extend and elderly and informed jewellery theme who can go to work.

Design and objects have a social life i.e. Rhino cam shows the rhino’s social life.  

Design, when every body designs – ezio manzini READ

Context – the circumstances the form the setting for an event statement or idea and in terms of which it can be fully understood.

Alcohol glass engaged with sensory environmental surroundings.

Paul Bennet, IDO – Design is in details. Ethnography – looked at what NHS was like. Ceiling is the patient experience, revolutionised the way that people see that experience. Important you design things as people. Cultural issues, toilets (Totally different in Tokyo, German)…

Observation – process of closely observing or monitoring something or someone something one has seen heard or noticed. Asking and learning how to ask the right questions.

Luxo Jr. Pixar – random inanimate object and added human like qualities to it. Details of how something responds, nuances, charm, its okay to design stuff that makes people smile.

Jan Chipchase – design anthropology: looks at how people re using objects and systems. Hidden in plain sight book. Don’t care where we are on a map, care when we change where to go. Immediate information.  Creates lenses of titles, drawing with cars

Problem with observation and ethnography – sometimes, you find what you’re looking for, need to be open to how you think about things.


Queuing systems with sandals – genius

Affordances are how we understand how we should drink out of that bit – product language becomes important.

spaces as completely remote spaces – air port luggage reclaim.

feedback loop


People work things out and are birlliantly dependent. Somethings that aren’t  broken.

AIGA ethnography primer //

Go hang out with communities and people. Aim for freaks and geeks.

Knowledge is power.

Being able to look at the world, place objects, things strategically – that will never ever go out of date.

Thomas Paine – the world is my curtly and mindkind are my brethren …

Koski game wow check it out

Reading referred by Rob:




  1. a technique or process for creating three-dimensional objects, in which a computer-controlled moving laser beam is used to build up the required structure, layer by layer, from a liquid polymer that hardens on contact with laser light.