Today, we met to tackle a number of issues at the drawing board. We aimed to identify questions that needed answering as well as how we move forward in terms of defining core goals and proceeding with ideation based on thematic insights.

Painpoints and Potential Solutions

We first started by looking at our analysed data and looked at the individual problems Amnesty are trying to solve.

Amnesty’s pain-points:

  • Trump’s powerful influence via media.
    • Gain media attention on another campaign
  • Lobbying is a long process, so they need loyal supporters
    • Magazine shows supporters the real story.
    • Maintains relationship between Amnesty and supporters
      • How?
        • You can see what difference is made positivley. Do people want to keep donating.  It feels like they are personally making a difference.
  • Racial discrimination and hate crime
    • University of Bristol actually need anti-racism posters.  It’s a problem in Bristol and has been for a while.
  • Arms trade and the amount of money involved
    • Not much we can do about that.
      • Toy guns in the Centre?
  • Not enough education and awareness in regards to human rights issues

Our pain-points:

  • Content is too generalised and may not relate to people in Bristol.
    • In response to the above, we could choose content that relates to the people of Bristol i.e. racism in UOB.
  • Not enough education and awareness in regards to human rights issues.

Everything that Amnesty International deal with (campaigns) they are all obviously problems of humans rights, therefore we need to avoid getting bogged down by Amnesty’s project and focusing on our own. For example, we need to simplify the fact that awareness and lack of education is our problem.



In regards to our project, we need to make our prototype relatable to the people of Bristol, similarly to the Brighton Tidy Street project. We need to contextualise the content to make it relevant to the people that we’re trying to target.

Our ideation thoughts:

We could design a positive spin on the quiz. Instead of asking people about negative things, we could educate them on the positive impact Amnesty has made, whilst still maintaining a quiz format for interactivity’s sake.  This idea is influenced by the Amnesty magazine; a strategy used to maintain funder/supporter relationship by outlining the positive difference made by supporters personally.

The quiz could contain content like:

“How many people were born in the UK this year? We have this many more of people’s human rights to protect.”

“Since 1961, we have freed 55,000 prisoners of conscience.  Today we have this many left to free, so we still need your help to save the rest of them.”

Signatures on a tall building:

Inspired by the Graffiti Lab, we could should positive statements showing of Amnesty impacts, followed by “We still need your help, sign to support”, projected by super power projections on a skyscraper. Members of the public could then sign the skyscraper, coinciding with the theme coded from the interview “people unite”, “people power network”.

We could utilise the Bearpit space by protecting onto a skyscraper surrounding it (for example, Premier Inn), symbolising centrality and the pulling together of multi cultures (multi directions), symbolising human harmony in every sense. The Bearpit is a well known area of Bristol with sitting spaces and activities usually going on. Its a community space and an excellent area to project Amnesty statements.


Dr. Rob Phillips recommended we define exactly what are we trying to achieve …

So as not to get too carried away with ideation, we have discussed what we are trying to achieve by underlining the keywords in our ‘what are we trying to achieve?’ mind map, in order to lead us to our mission statements (below).

  • We’re trying to inspire supporters
  • Through using public space, we’re trying to achieve a sense of belonging to the public through their admiration for Amnesty
  • Positive emotional impact
  • Encourage people to become part of the “People power movement
  • Awareness of Amnesty’s achievements via positive messages
  • Awareness of their continual need to gain support in order to continue resolving global human rights issues
  • We are trying to educate people on what Amnesty are doing and how it affects the lives of everyday people
  • Public space belongs to the people, so does Amnesty International i.e, people power – we are you

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Mission Statements


Through positive statements, we want to inspire members of the public to join the Amnesty people power movement.

Education and Awareness:

Through our street demonstration, we aim to educate the public on Amnesty’s achievements that affect the lives of relatable, Bristol people, in order to gain awareness and support.


Amnesty’s ethos is a part of all of our lives and we are all collectively responsible in the fight for our human rights, which is why we are utilising public space to bring people together harmoniously.

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