In order to obtain data that is user-centred, we need to visit the field and chat to members of the public. We will make use of the Amnesty book store in Bristol and have consent-to-record conversations with people in the shop, to get to know people who are interested in Amnesty and, hopefully, reveal new insights. We’ll also interview members of public in community spaces (like the Bear Pit and Waterside), as our project is probably going to take place in the latter locations. Please read this post for our location ideation and symbolism pointers.


We predict that people in the Amnesty book store will have some knowledge of who Amnesty are, more so than random members of the public. However, we are not assuming that everyone in the bookstore will know Amnesty’s movements in detail.

In comparison, the majority of public members in community spaces may know of Amnesty, but not exactly what they do. We predict that members of the public would stop to use an interactive installation if they were in a group of people, but not if they were by themselves or commuting to work.

We also predict that people would stop for a sky scraper projection at night, but how long would they stop for and would the content interest them enough to research Amnesty?

We seek to strengthen, challenge, and/or add to our hypothesis and scattered predictions via our user and location centred observation and interview research. In response to this, we have narrated a list of questions to follow, as seen below:

Questions in response to our pre-defined project aims:

Aim: To inspire supporters.

Questions: In terms of charities and organisations, what inspires you the most? Can you think of an exact time you felt inspired to support a charity or organisation? Is being inspired just a feeling to you, or do you act on that feeling? Do you act on inspiration for an organisations movements? In what ways would you respond to feeling inspired by a charity or organisation (donate, read about them, follow them)? What’s your opinion on people power and does it inspire you?

Aim: Through utilising public space, we’re trying to achieve a sense of belonging to the public through their admiration for Amnesty.

Questions: What part of Bristol has the most community feel? Where in Bristol would you sit to watch the world go by? Where in Bristol do all types of people walk? Where in Bristol is the most harmonious racially? And the opposite? What public space would you hang out with friends in?

Aim: To inspire a positive emotional impact.

Questions: How do you respond to positive messages, as oppose to negative, from organisations like Amnesty? What would make you think about Amnesty? Why have you ever felt personally connected to an organisation?

Aim: To encourage people to become part of the “People power movement”.

Questions: How have you ever been a part of a large group- why? What did it feel like, what kept you involved? How does it feel to be part of a united group? How has this situation arisen (i.e. you’re interested in similar topics, you like to make a change)? What sort of groups do you feel a part of in a community sense, including online groups? Do you feel powerful when you stand alongside people in a group, why? Do you think ‘power to the masses’ powerful to changing governmental laws? What do you know about people power and it’s effectiveness?

Aim: To promote awareness of Amnesty’s achievements via positive messages.

Questions: What do you know about Amnesty’s achievements? Would knowing that Amnesty has saved 55,000 prisoners of conscience since 1961 encourage you to look them up or support them? Do the numbers I just said have meaning to you, or are they just more statistics? How do statistics and emotive language compare in statements about the impacts of Amnesty? How much do you know about real world issues? Does knowing this amount overwhelm you? How do you react to knowing that these issues are going on all of the time?

Aim: To create awareness of Amnesty’s continual need to gain support in order to continue resolving global human rights issues.

Questions: The last street or online campaign you ever saw, what stood out to you and why? Did you act or respond to it and why, what exactly made you? In term of being aware, what organisations are most obvious about what they do? Other than Amnesty, do you support any other organisations and why did you start? What is most effective in creating awareness and support (adverts, online campaigns, petitions, posters, street demonstrations?). How do you react to street fundraisers (positive, negative)?

Aim: To educate people on what Amnesty are doing and how it affects the lives of everyday people.

Questions: How do you react to statistics about real world issues? What campaigns are Amnesty currently dealing with? What’s going on closer home? What that Amnesty are fighting affect your life? Do you know about the Amnesty magazine?

Aim: We want to make people feel that Amnesty international is a part if their life, as is the public space that the project will be held in.

Questions: If you saw something projected onto a sky scraper, would you read it? Do you feel that Bristol’s community spaces (like the Bear Pit and water side) belong to you and why? Would you feel part of something if you saw a street demo projected on a sky scraper or a quiz on a large interactive screen? Would you stop to read, look into it further?

Questions in relation to location and street demonstrations

Questions: How often do you walk through Bristol and why (work, social life)?  What times of day are you at the Bear Pit or Waterside? Why do you go to each? What’s the last thing you remember seeing on the street (poster, artwork, campaign, fundraisers)? What stands out to you the most, i.e. what do you remember? What made you act on a charity or organisation in what areas, for example, sign up or Google? What would you stop to read and why? Have you ever read something and then looked it up on the internet after, and what made you do this? What interested you on the street? If there were huge projections of short sentences projected onto say the Premier Inn at the Bear Pit, would you stop to read them? How long until you get bored with a street demo? What’s the maximum amount of time you’d spend paying attention to a street demonstration (i.e. singer, artist, installation, charity campaigns)? What interests you about demos, give me some examples.

Questions in relation to our topics (racial discrimination, refugees and asylum) in relation to Bristol:

Questions: Have you ever been a witness to racist behaviour or have been racially discriminated against in Bristol? Would you think that racism is a problem in Bristol? If someone was being discriminated against due to their race would you help them? Would you notice if someone was being racially discriminated against? In terms of human rights, what do you think is Bristol main problem or challenge as an large community? What do you think the people of Bristol need to be most aware of? If you could spread a message to everyone in Bristol regarding human rights, what would it be?