// The Faces of Amnesty

PROJECT SUMMARY

The Faces of Amnesty (TFOA) is an interactive street projection designed to educate the people of Bristol and raise awareness of Amnesty’s achievements.

The project aims to inspire the public to join Amnesty’s people power movement by highlighting their accomplishments and emphasising that we are collectively responsible in the fight for our human rights. We will utilise The Bearpit to bring people of all backgrounds and ethnicities together harmoniously, chosen for its political atmosphere, community feel and central location.

TFOA projection consists of four cubes displaying:

  1. “Amnesty International” – Affiliation with the organisation.
  2. Positive statements – For example: “55,000 prisoners of conscience freed since 1961.”
  3. Selfies taken by members of the public, translated into a face mosaic made up of the 55,000.
  4. “#FacesOfAmnesty” – To create media attention, raise awareness, educate and reach as many people as possible.

ID_Prototype

CURRENT SITUATION

Amnesty is a global movement of over 7 million people in more than 150 countries, campaigning to fight human rights abuse. Informal discussions identified Amnesty is well-known, though their movements aren’t recognised by everyone.

Amnesty’s previous campaigns have successfully created awareness and support, resulting in political change. We aspire to contribute further awareness, education and support for Amnesty as this meets their primary need.

WHAT PROBLEM ARE WE TRYING TO SOLVE?

Compassion fatigue effects people who are constantly bombarded with negative messages, which deters as opposed to encourage. Conversely, we aim to celebrate Amnesty’s accomplishments to enthuse the public.

An Amnesty Fundraising Manager identified a rise in racial discrimination post Brexit. In response to this insight, we have chosen The Bearpit which symbolises centrality and multi-cultures.

Bear-Pit-existing

Some may have little faith that they can contribute to political change. We aim to inspire faith in the people power movement, engaging the public without the pressure to donate.

WHO IS THIS GOING TO IMPACT?

Amnesty supporters, volunteers, fundraisers, and Bristol’s community. The statements will engage the general public and those who have contributed to Amnesty will see their positive impact.

The interactive element encourages the public to approach the street demonstration and become a part of it personally by taking a selfie, translating as a visual representation of standing united in the fight for our human rights. This essential element creates a connection between the public and Amnesty’s achievements.

WHAT ARE OUR CONSTRAINTS?

  • Protecting the identity of those participating, however, the project involves only those who are willing and give consent.
  • We may not obtain permission from the council, Bearpit Improvement Group and Amnesty in order to utilise the public space and Amnesty’s brand.
  • Support required from Amnesty volunteers to provide information about the organisation and how to become a part of the project.
  • Technology is accessible at a low cost and content administration is manageable, however, we are not yet familiar with the software.
  • People may not stop for the demonstration, however, observational research suggests people are more likely to engage with political media in The Bearpit.
  • The weather could be detrimental to the project due to electrical technology and reduced members of the public willing to stop.
  • Cost of hiring two projectors and obtaining permission to borrow Amnesty iPads in attendance of a volunteer.

WHAT RESOLUTION WILL THE FINAL PROTOTYPE BE?

A ‘cereal-box’ model demonstrating the cube projection, taking into consideration space, and a technical projection of the interactive feature.

WHAT IS YOUR SCHEDULE FOR THE PROJECT?

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